5 Local Marketing Tips For Small Business
You won’t make money if people don’t know you exist. Here are some local marketing tips for small business using Google, social media and other techniques. All designed to get your business noticed.
But first a test! If I asked you to buy me a box of orange juice for $1, and in return, I would give you $5 would you go and buy me the juice? I think the answer is YES.
So now I have your full attention you can see why marketing is so important to every business. Whether you’re an established player or new to the game the public has to notice you.
Local storefronts – our brick and mortar businesses – our mom and pop stores – are still a critical channel for consumers today. A fact that is often overlooked is that 92 percent of transactions still occur in physical retail locations. So, here are five (5) marketing tips for small business that can help your company get noticed.
Can you become known by an offer you make? Or can you solve a problem in your sector that allows you to be considered an expert? Think about it. What is that something that will make you stand out from the competition?
If you are going to meet a client for the first time or going to a job interview you would be prepared in terms of information about the client and/or the job. You would also look presentable (dressed smartly). If you are not prepared for the meeting you will lack confidence that will ultimately result in a poor performance and will result in no sale or contract.
Your business needs to always be in mint condition. It has to exude confidence. It has to be welcoming. This begins with clean and clear branding outside enticing the consumer into your tidy and well-presented store.
Our fourth marketing tips for small business is a critical one in Jamaica. Unfortunately far too often found to be lacking. Now that you have consumers in your establishment, you must treat them well. Perhaps give them something more than you promised, for example, a related service for free. However, the most important thing is to stay engaged with your customers when they leave your store. Keep those communication lines open and respond to feedback and/or issues in real-time. This also includes social media platforms, such as Facebook, Twitter etc as communicating options for you and existing and potential customers.
The success of all our relationships relies on how effectively we communicate with each other. Your message must be clear and you must be able to deliver what has been promised to a level that exceeds customer expectation. Once your message is clear talk to the press, bloggers, relevant groups and associations about what you do and how well you do it. Remember these relationships will help your business get noticed.
What do you do to promote your business and its services? What would your top marketing tips for local small businesses be? We would love to know. So please leave a comment below.
Till the next time